With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is such a drastic change in our way of lives?
- Mindset
- Current Clients
- Pivot Your Business
- Explore New Marketing Tactics
- Look for New Clients
Do You Believe You Can Grow?
The first thing you must ensure is that you know there is still a functioning economy and that business is still going; there is a need for your services. The economy is still in motion, just in a different way of life than we are used to. You must approach this situation with an abundance mindset rather than a scarcity mindset.
How do you do this? It sounds simple but simple does not always mean easy. Your beliefs are deep-seated and created through your life so it can take time and thought (and outside help) to create the beliefs that will help you move forward.
Know that there are opportunities available & make a list of all the ways you could bring money in RIGHT NOW. Get creative and don’t just focus on your current business services – what are ways that you can create income by yourself and your skills. Let’s explore this together and ensure that you are steering your business with the right mindset.
Reach Out To Your Clients
The first thing you want to do is reach out to your existing client base. If you need to adjust your business practices, let them know via email or even a call if it that is best.
In addition, you may want to update your website to address new practices or to address COVID-19 in relation to your purchasing process.
Do you now only offer trunk-side drop off or delivery? Are you able to take clients on a virtual tour or meet virtually? Be proactive in letting your clients know how your business is adjusting.
Need some help implementing this? I can update your website or help set up an email system for your to stay in contact with your clients. Message me!
Marketing Tactics
The best thing you can do is go back to basics. Marketing is about helping your clients find your services/products to fulfill their pain or need.
Revisit who your customers are and what is their need at this time. How can you best support them? Is it to continue doing as you have? Or is it time to approach a tried and true situation more creatively.
Is their need for your product or service changing? Is there a greater demand or has it become a non-essential at the moment? Is there a way you can help them realize that it is something they want?
A strong business also has a magnetic message and pipeline that they are taking their leads through as part of their customer journey. Be sure to include nurturing your current leads (and gaining new leads) as an important part of your marketing in this process. These contacts have already expressed interest in your business in one way or another and are some of the lowest hanging fruit in your business pipeline.
Each business is unique, but I get excited exploring the ways that marketing can be applied to your unique situation. Contact me today to discuss how you can pivot your business marketing.
Do You Know How to Pivot Your Business?
We are currently in a time that is forcing us to a new way of living. There is much less physical connection and more online connection. This could mean exploring new ways of reaching your target market online, or adjusting your services to better meet our current style of sheltering in place. This is where you need to get creative.
Are there new ways that you can offer your services? Some businesses are now offering trunk-side delivery or picking up and dropping off right to their customers’ doors.
- Can you create a digital version of your service?
- Can you simplify your offering?
- Can you adjust to meet the demand of the market?
If it isn’t possible to create a new opportunity in your current business, what do you need to do to keep afloat. Does that mean start a different service offering? Or picking up a job to have some stable income while you wait? There is no one right answer, but I am here to help you brainstorm and discuss what could be the best solution for you. Contact me today for a Business Strategy Review.
New Ways to Find Clients
Less people are outdoors and stuck at home means there is more social media usage. With the change in our way of life, there has been a major shift in shopping from hyperlocal and retail based to online again, especially when many of the stores are out of stock. Is there something you can do to make life easier for your clients? Consider where you have been marketing and what has changed in their behavior to change where you are meeting your clients.
