I recently started working with my ideal client – she is amazing!! She is an established business owner who knows her market and knows her goals in business…however, she was feeling overwhelmed in setting up her marketing to create her new program. She thought she needed 9 months to get it implemented and even that stressed her out. Now that we are working together, our timeline is 6 weeks!
Does this familiar? You know what you should be doing to market and create your lead and customer pipeline (or at least know that you should have one), but never seem to have the time to create it. Or else, it is so daunting that you put it off to the next day…and the next…and the next… suddenly it’s been several months and your marketing isn’t set up!
Imagine that you woke up tomorrow morning and your marketing was setup: your offer, your website, your newsletter was all ready to go. You had beautifully designed, effective brochures to send to your potential clients and they were asking to have appointments with you! That’s what I help my customers with – creating the systems to run smoothly, targeted to speak to their ideal clients. Let’s look at what this involves.
What Does a Marketing Campaign Look Like?
Every business is unique, yet the foundation of marketing is the same. Serve your customers and help them solve the pain that is interfering with their lives. As heart-centered business owners, we truly care about our clients and want to make a difference in their lives. However, sharing this with them can be difficult at times, especially when you are trying to create the words for your own business.
The basic areas of your marketing program should look like this, where you are holding their hand every step of the way.
- Lead Generation
- Lead Nurturing
- Understanding Your Client
- Closing the Sale
Lead Generation
This is about being found by your ideal client, when they are looking for a way to solve their problem. Whether you are a retail store, a service-based business or a B2B business, this is an important factor in growing your business.
Lead Generation is about having the information/support your ideal clients are looking for to offer service, while showing that you are the best to help them solve their problem. This can be in the form of content on your blog, videos of YouTube, and a free offer on your website for them to download that goes into greater detail.
Lead Nurturing
The next step of this process is vitally important. How are you nurturing your leads once they encounter you? Are you expecting them to buy your product/service on the first contact? That can be like expecting someone to marry you after the first date! They need time to get to know you, trust you, and know that you can solve their problem.
How do you stay in contact with your leads? Is it by email newsletters? Do you have a private Facebook group they can join? Do you continue to provide advice and tips that help them move down the sales funnel and closer to hiring you? There is a definite process to creating the right content to help support your lead.
Understanding Your Client
Now is the time when you really get to know your client – you have an intro session/initial consultation/sales meeting! You get to hear directly from them what their concerns and problems are, where they are at, what they’ve tried and if they are a good fit for you or your products.
In addition, you can prep them for this meeting by providing more information about yourself, answering FAQs, and presenting yourself as an expert resource – all before you talk! This is where a marketing system to close the sale extremely helpful. When you have all the pieces setup ahead of time, meeting with new clients and selling yourself becomes less intimidating and so much easier!
Closing the Sale
The final step in creating a customer from your marketing is to close the sale! Do you have a process that you lead them through that helps them determine whether you are the best fit for them as well?
Do you know how to close the sale authentically, with love, without being pushy? All of this can be created to help streamline your business and improve customer sales while serving with your heart.
I love marketing! If you have questions about this, or would love to reduce your stress and headaches by getting support with this, contact me.
I offer a full range of services, from one-off strategy sessions, to marketing coaching services where I advise you and create a plan of action for you to implement, to marketing consulting services where I help you create the plan and then implement it for you so that you don’t have to. That way you can focus on your strengths in your business.
