Automotive online marketing is essential. It’s not just a way to reach new customers, it’s how you drive long-lasting word of mouth business. When potential customers go online to do research about their automotive problems, your business should be right there in front of them to make an impression of professionalism and trustworthiness. But how?
Small business marketing is both a subtle art and an analysis-informed science. Data tells you how you’ve performed, and ongoing strategy drives growth in the future. Your small business’ name, logo, marketing materials, and the language you use to describe yourself to potential customers make up the foundation.
Reanimate Your Image
Keep up with the times! Update your look to stay relevant with a new logo, business cards and stationary.
A law firm’s business plan can look very different depending on what kind of law you practice. Whether you are a tax attorney, trust and estate lawyer, civil defense lawyer, real estate attorney, or practice in any other legal field, the goals and interests you cover in your business plan probably vary greatly. No matter what your business plan looks like, we can use it to create a smart marketing plan that will attract new clients.
proven-marketing-tips-to-get-new-customers
Have you considered writing a newsletter for your law firm, but are not quite sure how it will help you build a strong client base for the future?
We’ve been working with several automotive clients (auto detailing & PDR) in the Tri-Valley area with some amazing successes! So we thought it was time to share our experiences and knowledge. Specifically, about identifying and attracting your ideal clients.
Every business owner wants to attract the right clients but doing so can seem to be easier said than done if you don’t have the right plan in place. For automotive businesses dealing in vehicle aesthetics, such as detailing and customization, targeting owners of high-end cars is ideal. These cars are much more satisfying to work on and can also be more profitable. However, it’s not easy attracting high-end clients right off the bat. It takes a lot of time, dedication, and a good marketing strategy to make your business credible & worthy in the eyes of a high-end customer.
Having a website helps your business get found online, but not creating an engaging website can really hurt your business. It would be the same as going to a computer store except there are no employees around to help you find, or educate you on, their products.
Who doesn’t want more customers? What if we told you that there is a proven method to get your ideal clients to not only find you, but to seek you out and beg you to work with them? Does that sound too good to be true? It’s not! When you implement the right systems. Granted, this is not a quick fix cure-all. (It takes time and work to build up a system; how often has anything free or easy actually produced lasting, quality results?) However, once you have it running, you can just watch the momentum build-up!
Step 1 to that process is learning how to create an ideal client profile.
What is a client profile? A client profile is also known as a customer profile or buyer persona. It’s a hypothetical mock-up of the client or customer that you want to draw into your business.
Establishing an ideal client profile will allow you to create marketing content that is worth your investment of time and money. It will help you in many practical ways, such as target your sales. Once you create this client profile, you can then focus your efforts and messaging to generate content that will bring you new (ideal!) clients! Download our instructional guide to developing your ideal client persona.
Sound good? Check out our 5 simple steps below to get your ideal client profile going!
A question we often get from our clients is How can I get more customer calls? One way to ensure that potential customers and clients can find you is by having an updated, appealing and compelling website design.
So what does it mean to have a great website? How can you attract customers through your website?
Functional design is a large part of making a great site. In order to grow your business, your website should be easy to navigate so that people searching the web can easily find out more about who you are and what you do. Read about this and other tips in our 25 Website Must-Haves!.
A well-designed site should not only function properly, but also needs a great design layout. The placement of information and elements on your website should be logical and coherent. Important elements like your contact information and the navigation menu should be easy to find. Text should be readable and consistent throughout the site.
A great website is also an ambassador for your brand identity. Having a strong brand identity allows you stand out from competition and reach your target market. This includes your brand voice (the tone of messages), your design elements (color, type, style) and how you interact with your audience. All of these things come into play on your business website, which is why you want to make sure your website is effectively reflecting your business.
A great website allows you to establish your brand identity, reach your target market and grow your business.
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