marketing copywriting Archives

The Art of SEO Content Writing

July 22, 2021 by Alyssa, Marketing & Branding Strategist

SEO copywriting helps your client find you to buy from you

What I love about writing content for SEO (and marketing purposes) is the challenge in balancing the art and the science of the process. You see, there are best practices and proven strategies for writing SEO content (as you’re pretty much writing the content for search engine bots) and those can be easily repeated. But … Read more

Branding vs Marketing Copywriting vs SEO Copywriting

July 1, 2021 by Alyssa, Marketing & Branding Strategist

Web Design-Branding vs Marketing vs SEO copywriting

There are three main elements that come in to play when designing a website: 1) branding, to create the look and feel of your visitor’s web experience, 2) marketing content, to speak directly to your customer and help them understand that you can help them reach their goal/solve their challenges and 3) SEO content, so … Read more