When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position.
As I mentioned previously, Why is Marketing Important for Small/Medium Businesses, marketing is about offering benefits for your client/customers, stakeholders and society in general. So consider this, how do you improve the lives of those who buy your product or service?
Other questions to ask to help determine how you want to differentiate your company:
- What is the one thing you do better than anyone else?
- What are you known for?
- What do you WANT to be known for?
- How would your clients summarize their experience with you?
A Unique Selling Proposition must be bold and strong. It tells your customers exactly what you do or what you offer. It says you the only obvious choice. Your USP should be used in your marketing material as much as possible – it gives your clients/customers the reason to choose you!
Do you have a USP or know what your point of difference is?
There are five main ways to differentiate yourself, what do you do differently?
- Product
- Price
- Process
- Service
- Marketing
If you don’t know what your USP is, or if you don’t communicate it clearly, how can your customers know to come to you to fulfill their needs? Contact Designflair today to develop an effective USP and marketing strategy to put you at the forefront of your customers’ minds.
