What I love about writing content for SEO (and marketing purposes) is the challenge in balancing the art and the science of the process. You see, there are best practices and proven strategies for writing SEO content (as you’re pretty much writing the content for search engine bots) and those can be easily repeated. But … Read more
Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more
Small business marketing in the digital world means reaching potential customers where they already go: online. A blog is a great starting point for reaching those customers, driving organic search traffic, growing a website, and for fueling your social media by sharing the posts you write about your small business.
As we’ve explained previously, blogging is an important element to both search engine optimization and Inbound Marketing. However, most businesses now understand the value of creating content and we are reaching a point of content overload. If EVERYONE is writing blogs, what do you need to do to stand out from the competition?
Generating quality leads is a part of life when running a business, but whether you are laboriously creating leads manually, or using an independent & repeatable systemized process, you can make a choice on what you do in your business. Turning your website into a lead generating machine is one of the many benefits of creating a website that sells for you. Who doesn’t want to bring in new business without increasing your own workload?!
