One of the first questions I ask my client is who are you targeting (Who is your ideal client?) and what are you offering them (what is your ideal project?)? I’ll share my own answer of my ideal client and project. The Sweet Spot: Media, Message & Market As a graphic designer, I’ve always looked … Read more
Designflair is a boutique design studio serving our clients to create customized solutions for their needs. We don’t have cookie cutter projects, or website templates that we use. Instead, each project is approached with a goal to problem solve, target your ideal customer and convey your business message effectively. When it comes to website design, … Read more
Establishing a cohesive and clear brand identity is key to everything that your business does; it helps steer you to market effectively in a way that is true to your business. Here at Designflair, branding drives everything that we do and we’re here to help your business grow. What is your brand voice? Your brand … Read more
October is behind us, and the holidays are just around the corner. We’ve been gearing up for the holiday season here at Designflair and want to share some email marketing tips with you! Here are some ways that you can make sure your emails are engaging and get read. Images Get festive and use images … Read more
Did you know this year is the year of video marketing? If you’re active on social media, then this is no shock to you and probably isn’t a surprising insight. Videos are all the rage, and reports are finding that businesses are reaping the benefits of using video marketing. As mentioned from Hubspot’s blog post … Read more
Social media marketing is a powerful tool for your business; it allows you to disperse information quickly to a large audience. It’s also a way for current and future clients to get a better understanding of your business. A majority of businesses now have Facebook pages, and many regularly use other platforms such as Instagram, … Read more
Search engine optimization! Inbound marketing! These are some of the latest buzzwords that you will hear from marketers, other business owners and even spammers warning you of impending doom if you don’t hire their services! (Don’t get us started on some of the scare tactics that spammers use…) Search engine optimization and inbound marketing are … Read more
“Red Bull gives you wings.” This tagline is so well known today that if anyone simply says “Red Bull” – the tagline comes to mind. Red Bull is a thriving energy drink company and their branding has everything to do with it. The company started in the 80’s by founder Dietrich Mateschitz, an Austrian business … Read more
How much time do you spend marketing your business? Chances are it’s not enough. Buffer reports that they spend at least 12 hours per week on social media marketing and that up to 40 hours may be appropriate. The amount of time you spend depends on the size of your business, yet the more marketing … Read more
Pinterest recently announced that they are coming out with a new feature called ‘Buy-It’! A blue button will soon reside next to the familiar red “Pin It” button, allowing you to make purchases right through Pinterest. According to Pinterest’s blog, Buyable Pins will be released within a few weeks across all platforms. photo from Pinterest … Read more
