You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Read more
Do you have potential clients running up begging to work for you? Do you ‘wow’ your customers and clients? Do you have a process to make sure that every client gets the same, excellent experience while working with you (every time!)? If you’re not certain of any of these answers, you want to create a … Read more
Every business is unique, yet similar in that most businesses suffer from the same types of problems as they work to grow and expand. The biggest breakdown is in the branding & marketing process. These can be can be broken down into 2 main areas: Not enough income Not enough leads • Not enough … Read more
One of the first questions I ask my client is who are you targeting (Who is your ideal client?) and what are you offering them (what is your ideal project?)? I’ll share my own answer of my ideal client and project. The Sweet Spot: Media, Message & Market As a graphic designer, I’ve always looked … Read more
One thing that we always prominently focus on is that we are all business owners; as a client of ours, you are running a business, employing others and supporting your family. As the business owner of Designflair, I understand where you are coming from and how it can be so overwhelming to run a business … Read more
The Pacific Northwest has it’s own unique style and flavor and long-time Oregonian, Bill, wanted to convey that in his new business Climatize. Climatize is a Eugene business focused on installing and servicing mini-split ductless heating, which is much more efficient than a traditional furnace with ducts. Their focus is on efficient home heating & … Read more
Graphic design is integral to small business marketing. Potential customers and clients respond to visual content and brand experience more and more every year. The style of your graphic design directly tells potential customers about the unique value you offer. Your business’ graphic design quality is a make or break point for how potential customers learn to trust or distrust your business.
Have you heard that blogging is the way to get new business. Was your New Year’s Resolution to grow your business so now, here you are, trying to write a blog post? If you’re feeling stuck, we know how you feel, we’ve all been there. Blogging and fresh content continue to be a great way … Read more
We all know that the start of a new year in our calendars is the time for new things. While you’re thinking of new workouts to try and new clothes to buy, the new year is also a time to give your business a fresh look. Here are practical ways you can give your brand … Read more
Establishing a cohesive and clear brand identity is key to everything that your business does; it helps steer you to market effectively in a way that is true to your business. Here at Designflair, branding drives everything that we do and we’re here to help your business grow. What is your brand voice? Your brand … Read more
