The Power of A Logo

“Good design is making something intelligible and memorable.  Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Read more

Branding for Your Business: Messaging and Social Media

In our blog, Why is Rebranding Important?, we defined branding and showed our own rebranding process at Designflair’s. Now we’ll take a look at why branding is crucial to your business’ success and how to create a consistent message. A brand is the associations that a person will make with your company, product or service. … Read more

What is a Rebrand? Why Does My Business Need One?

A rebrand is the process of refreshing your business identity to better represent your company. Your business is a changing and evolving thing and over time you may discover that your logo and branding no longer represent your initial goals or else you have grown beyond your current brand message. What is Branding? A brand … Read more

Creative Research and Mood Boards for More Effective Designs

One of the first stages for any project is the initial research of style, color, mood and tone that I am trying to create, in addition to research into the company/product/service itself. This is creative research and it is a vital part of any graphic design project which helps me get to know your business better and … Read more

Questions to Consider Before You Hire a Designer

Before approaching a graphic or web designer to start your next project, take a moment to consider your company, your product and what you want to achieve with this project, whether it is a logo design, a new website, a product flyer or a new corporate redesign. When starting a project, your designer should ask … Read more