My philosophy for business is that I empower business owners to create their dream lives – this is both through helping your business marketing, but also strengthening you as a business owner to build the company that you envision. I am in business to help grow beauty and positivity in the world, through designs, ethical … Read more
Your brand is your business, yet as a fledging or growing business, it can be difficult to decide when it is worth investing in your branding and when you can get by. I work for my client’s best interests, not for my own profit. I genuinely want to help you choose the actions that will … Read more
The biggest challenge I often see with business owners is finding the balance between building a business, having a successful business, and having time outside of the business to actually live. There are three main stages in business that can affect this balance. The Growth Stage As you’re building up a new business (and in … Read more
Sometimes the act of running a business is just overwhelming; you must not only be providing your services for your clients, but you must also be working to get new clients, do your billing, continue to educate yourself, be networking and building relationships and overall managing your vision for your business. You should be working … Read more
It’s so exciting! You get a new lead, either in a call or an email, and they want to hear more about services. Not only that, they are excited and ready to work with you! They’ve filled out your workbook, they know you are the one to help them and they are wondering when you … Read more
As the owner of a small business, I try not to get political on my blog. At the same, time as a human, a business owner, a woman, a white woman, I must take stand as well. I grew up in a relatively diverse population in CA, but still very ‘white’ (I hate that word, … Read more
You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Read more
Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more
It’s devastating – your business has been forced to shut its doors as a non-essential service and what can you do now? I’ve compiled a list of some marketing ideas that may work for your business. These are all general ideas and work best when modified to suit your unique situation, clients, and options. I’m … Read more
With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is … Read more
