How Big Data Influences Business Graphic Design & Marketing


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We’re in the age of big data, and that means we have a lot to learn about how we create, communicate, and grow businesses. Graphic design and big data intersect in two major ways: First, graphic design for small business marketing is constantly being informed by new data about customer behavior and digital word of mouth. Second, graphic design is responsible for presenting high-impact, relevant data sets in an easy-to-understand and compelling way. 

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How Graphic Design Builds Your Small Business’ Reputation



Graphic design is integral to small business marketing. Potential customers and clients respond to visual content and brand experience more and more every year. The style of your graphic design directly tells potential customers about the unique value you offer. Your business’ graphic design quality is a make or break point for how potential customers learn to trust or distrust your business. 

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2 Ways to Get Customer Calls from Your Site

Does your business growth depend on getting calls from new customers, yet your phone has been silent lately? It can be discouraging to not receive those calls from your website that you’ve been waiting for, so we’re here to help you solve that problem. Maybe you are getting calls, but they’re not the calls you … Read more

How Infographics Grow Your Business

Marketing your business in a highly digital and networked era is based on creating engaging and informative content for your clients and target market. In the past we’ve discussed how to create search engine optimized content and how to produce content for social media. Today we’re going to take things beyond the text and discuss … Read more

The International Style & Modern Graphic Design

Helvetica… you’ve probably heard of it. Helvetica is an extremely popular and common, sans-serif typeface that arose in the late 1950’s as a move away from the ornate, and “grotesque” style of typefaces that were typically used in Germany. Helvetica was one of the typefaces that emerged out of the International Style, which is also … Read more

Why We Work Together: Collaborative Work for Successful Design

We don’t have cubicles at Designflair studio and there is a reason for that. We work together on our projects, which allows us to be creative and successfully accomplish what we set out to do. Working collaboratively is how we thrive. Our Collaborative Design Process To give you an idea of how we typically accomplish … Read more

The Value of Mobile-Friendly Web Design

The stats are in; smartphones have been taking the lead for internet usage, leaving the number of desktop searches behind. According to studies done last year, mobile device internet use has surpassed desktop use. If you are a business owner, your website must be mobile-friendly to ensure the success and online visibility of your website. … Read more

The Value of Mobile-Friendly Web Design

The stats are in; smartphones have been taking the lead for internet usage, leaving the number of desktop searches behind. According to studies done last year, mobile device internet use has surpassed desktop use. If you are a business owner, your website must be mobile-friendly to ensure the success and online visibility of your website. As more and more people search the web from their phone, it’s important to develop a mobile online presence for your business.

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The Essentials of Business Card Design

Business cards can seem trivial in a time when everything is moving digital, yet these small cards are very significant. They’re a representative for your business, going forth from your hands to people’s pockets, desktops and (hopefully not) their trash can. The design of your business card is often the deal-breaker, determining whether people hold … Read more