Have you ever felt so overwhelmed by the breadth of your dream that you couldn’t actually take the first step forward? Recently, I helped a client whom I’d met at a masterminding session. She was talking about the breadth and depth of the background content she’d created for a curriculum, but was so overwhelmed by … Read more
You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Read more
Have you ever sat down to work on your marketing and then realized you didn’t know what to say or how to reach your clients? Marketing can sometimes feel like you are saying the same thing over and over again. This works if you are saying it effectively and drawing in your ideal clients, but … Read more
I recently started working with my ideal client – she is amazing!! She is an established business owner who knows her market and knows her goals in business…however, she was feeling overwhelmed in setting up her marketing to create her new program. She thought she needed 9 months to get it implemented and even that … Read more
It’s devastating – your business has been forced to shut its doors as a non-essential service and what can you do now? I’ve compiled a list of some marketing ideas that may work for your business. These are all general ideas and work best when modified to suit your unique situation, clients, and options. I’m … Read more
With social distancing practices, almost all businesses have been affected in some way. With repercussions ranging between a full business shut-down, to working remotely from home or to changing their way of delivering their product or service, no one has escaped unscathed. So, what can you do to keep your business growing when there is … Read more
There are two ways to improve your marketing on your website and both are extremely important for growing your business through increased clients and sales. 1) Review how you use your website to attract clients (to get leads) 2) Review how you actually market your website (to get traffic) You may be wondering why I … Read more
As a savvy and successful business owner, you know that marketing is essential to growing your business. In fact, it is the single most important thing you can do. Understanding who your ideal client is and how you help them is vital so that you can ensure you meet the needs of your current customers … Read more
Do you have potential clients running up begging to work for you? Do you ‘wow’ your customers and clients? Do you have a process to make sure that every client gets the same, excellent experience while working with you (every time!)? If you’re not certain of any of these answers, you want to create a … Read more
“Help! I’m Spending More Time in My Business but The Results Don’t Match!” I hear this problem often with solopreneurs and small business owners. Your business grows and there are more activities to take on throughout the day…but your income doesn’t seem to be matching the increased results. Have you ever experienced this? I know … Read more
