Establishing a cohesive and clear brand identity is key to everything that your business does; it helps steer you to market effectively in a way that is true to your business.
Here at Designflair, branding drives everything that we do and we’re here to help your business grow.
Branding rules everything we do! We get excited about branding because it’s very much complementary to design and marketing. Having a strong brand identity allows you to establish your business and drive your marketing strategies. Graphic design is the way you can create a cohesive brand identity and use certain marketing materials to get your … Read more
“Red Bull gives you wings.” This tagline is so well known today that if anyone simply says “Red Bull” – the tagline comes to mind. Red Bull is a thriving energy drink company and their branding has everything to do with it. The company started in the 80’s by founder Dietrich Mateschitz, an Austrian business … Read more
Recently we mentioned the importance of ongoing marketing, as it is the means of sustaining your business. Well, we really can’t talk about marketing without bringing up branding. Your brand identity is who you are and a clear brand identity will drive the marketing of your business. Every business needs branding, no matter how small. … Read more
Ok, so you have your brand identity established. You are ready to show off your logo to the world. How and when do you use these branding materials? There are a variety of ways to target your niche market and showcase your business. Print Materials Business Cards Business cards are essential to connecting with others. … Read more
It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Read more
Just as in the world of fashion, design trends fluctuate. Certain styles or elements in design are favored throughout time but different unique elements come and go. Some popular trends from 2014 included Geo Wire Logos, Motion Logos, and Transparent Layered Logos. 2014 Trend Examples (photos from Wild Design, Cool Home Pages, and The Next Web) … Read more
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Read more
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“Good design is making something intelligible and memorable.
Great design is making something memorable and meaningful.”
– Dieter Rams, legendary German designer
Lately we’ve been discussing the importance of branding and unity. Branding is how others perceive your business, the associations they make with you, especially your clients. Clients are vital to your business and your relationship with them should be treated as gold. Follow up after a project is completed and client relationship building are both part of … Read more