The Essentials of Business Card Design

Business cards can seem trivial in a time when everything is moving digital, yet these small cards are very significant. They’re a representative for your business, going forth from your hands to people’s pockets, desktops and (hopefully not) their trash can. The design of your business card is often the deal-breaker, determining whether people hold … Read more

Print & Digital Branding: Spreading the Word About Your Business Effectively

Ok, so you have your brand identity established. You are ready to show off your logo to the world. How and when do you use these branding materials? There are a variety of ways to target your niche market and showcase your business. Print Materials Business Cards Business cards are essential to connecting with others. … Read more

Why You Need Branding

It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Read more

Effective Direct Response Marketing Tips!

Ready to expand your business and gain clients? At Designflair, we are big advocates of the direct response marketing strategy. Read our previous blog for an overview of the direct response strategy. It’s an effective way to make your business known, engage people and get clients. The direct response strategy refers to any marketing technique … Read more

Direct Response Marketing Strategies & Graphic Design

Marketing, branding and design are truly inseparable. They are like the Three Musketeers, all supporting one another. As you desire to get a message out about your company or business (marketing) the cohesive design of your company is absolutely crucial. Branding is that unified front of your business, and design is what drives and delivers … Read more

The Power of A Logo

“Good design is making something intelligible and memorable.  Great design is making something memorable and meaningful.” – Dieter Rams, legendary German designer Logos are everywhere, all day long, whether or not you realize it. There are logos on the sides of trucks, passing us on the freeway; the lunch you had today likely came from … Read more

Client Relationship Building

Lately we’ve been discussing the importance of branding and unity. Branding is how others perceive your business, the associations they make with you, especially your clients. Clients are vital to your business and your relationship with them should be treated as gold. Follow up after a project is completed and client relationship building are both part of … Read more

Create an intriguing “About Us” page for your website!

Need some tips and tricks on how to create a memorable website to your customers? Take a closer look at your “About Us” page first.  Although just a page on your website, it is actually a reflection of how your company views and presents itself, and  therefore, part of branding. Use it as a tool … Read more