This year I’ve helped two real estate agents with their logos for branding purposes. I started 2022 with the Mason & Mason logo design for mother and daughter real estate team in Eugene, Shannon & Hannah. I loved how this logo was a mix of modern and traditional, with traditional imagery but a very bold … Read more
My philosophy is that the whole purpose of marketing and branding is to create conversations and relationships with your potential clients, and current clients. Your brand is the personality that your business or company has, and how the world views it. As a service provider, or solopreneur, your brand may also even be an extension … Read more
The thing about design is that I never have a final vision in mind when I start creating a logo for a client. I have ideas and thoughts about what I want to create, but my logo design process involves input from my client, their ideal client (and market research), my marketing insight and design … Read more
As a new business, the common question is what is more important for your brand, your logo or website? A common new business package (or rebranding package) includes: logo design, website design and business card design (so that you can share your business – digitally or in person). What’s the most important? Your messaging and … Read more
Every logo design process is unique, because it is inspired by both what my client is looking for as well as the ideas, I see from our conversation together. A typical logo design package includes between 3-4 or 5-6 initial logo designs (depending on the variety of creativity and styles that you want), and then … Read more
As the owner of a small business, I try not to get political on my blog. At the same, time as a human, a business owner, a woman, a white woman, I must take stand as well. I grew up in a relatively diverse population in CA, but still very ‘white’ (I hate that word, … Read more
You may have noticed that many of my blogs have been directed towards marketing topics, although in the end what I create are designs: websites, logos, brochures, business cards, etc. Marketing is the Foundation of EFFECTIVE Design This is because marketing is the foundation of any good design. To create an effective design, I need … Read more
One of the first questions I ask my client is who are you targeting (Who is your ideal client?) and what are you offering them (what is your ideal project?)? I’ll share my own answer of my ideal client and project. The Sweet Spot: Media, Message & Market As a graphic designer, I’ve always looked … Read more
Designflair is a boutique design studio serving our clients to create customized solutions for their needs. We don’t have cookie cutter projects, or website templates that we use. Instead, each project is approached with a goal to problem solve, target your ideal customer and convey your business message effectively. When it comes to website design, … Read more
One thing that we always prominently focus on is that we are all business owners; as a client of ours, you are running a business, employing others and supporting your family. As the business owner of Designflair, I understand where you are coming from and how it can be so overwhelming to run a business … Read more
