How to Create a Customer For Life: Marketing Lessons

I just received a package in the mail today – my first order with this company – and with one simple gesture, they created a customer for life! Their marketing strategy is brilliant and as a marketing person it makes me happy. As a designer, I’m fulfilling a personal obligation to create personalized artwork as … Read more

Social Media Comparison for Small Business Owners [Infographic]

Many small business owners feel overwhelmed at the thought of even starting their own social media profiles and activities and do not even know where to begin. This is completely understandable; technology is constantly changing  and trends fly by. However, social media is here to stay and it should be a major part of your online … Read more

10 Steps to A Killer Blog – SEO Tactics and more

No matter how much marketers say otherwise, an attractive design is a significant influence to bounce rate and what visitors think of your site (yes, I had to emphasize this). Design is about making information more legible, and attractiveness is one factor that affects usability. Most of the following steps came from SEO Moz’s list … Read more

Client Work: Leading Renovations Flash Banners

On several ocassions, I have worked with ReachLocal in San Jose. ReachLocal is postitioning itself as a leader in local search through Search Engine Marketing (SEM), such a PPC ads, and Search Engine Optimization (SEO). Here is an explanation of what they do: ReachLocal services. I have worked with ReachLocal on several ocassions to build … Read more

Creative Research and Mood Boards for More Effective Designs

One of the first stages for any project is the initial research of style, color, mood and tone that I am trying to create, in addition to research into the company/product/service itself. This is creative research and it is a vital part of any graphic design project which helps me get to know your business better and … Read more

Facebook Contest Rules That You Must Follow – Or Else!

Social media is the most obvious place to run a competition; it is about interacting with and providing value to your customers. What better way to encourage engagement and interest from them than with a free offer or fun contest? While the most obvious choice to run a competition would be to encourage your followers … Read more

Improving Small Business Online Presence with Local Directory Listings

Local search is the way to go for several reasons You have a smaller number of competitors and can get more “bang for your buck” in advertising You are more relevant – if your clients have included a geographic area in their search, they are further in the research and buying process You use more … Read more

What Is A Unique Selling Proposition/Position/Point?

  When you are marketing your business, the first thing you must consider is “Why should my client/customer buy from me instead of my competitors?” The answer to this question is your point of difference or Unique Selling Proposition (USP). Also referred to as a Unique Selling Point or Unique Selling Position. As I mentioned … Read more