It may seem that only certain companies need branding, but truly no business can be successful without it. What is branding? A brand identity is a set of associations that a person (or group of people) makes with a company, service, product, individual, or organization. Therefore, branding is using that identity to communicate your message … Read more
Some are hesitant to create a Facebook account for their business or company for various reasons. However, utilizing Facebook can really grow your business. You don’t need to use every social media platform, yet Facebook is one that is essential. Using it to it’s full potential will create new relationships for your company and help … Read more
Ready to expand your business and gain clients? At Designflair, we are big advocates of the direct response marketing strategy. Read our previous blog for an overview of the direct response strategy. It’s an effective way to make your business known, engage people and get clients. The direct response strategy refers to any marketing technique … Read more
At first it was phone calls, then a voice mail… now it’s our email that is overwhelming us. We receive so many email updates on a daily basis that some people are just trying to manage projects on a daily basis – our inboxes have become valuable real estate. We get emails from our neighbors, … Read more
Marketing, branding and design are truly inseparable. They are like the Three Musketeers, all supporting one another. As you desire to get a message out about your company or business (marketing) the cohesive design of your company is absolutely crucial. Branding is that unified front of your business, and design is what drives and delivers … Read more
Lately we’ve been discussing the importance of branding and unity. Branding is how others perceive your business, the associations they make with you, especially your clients. Clients are vital to your business and your relationship with them should be treated as gold. Follow up after a project is completed and client relationship building are both part of … Read more
Need some tips and tricks on how to create a memorable website to your customers? Take a closer look at your “About Us” page first. Although just a page on your website, it is actually a reflection of how your company views and presents itself, and therefore, part of branding. Use it as a tool … Read more
I just received a package in the mail today – my first order with this company – and with one simple gesture, they created a customer for life! Their marketing strategy is brilliant and as a marketing person it makes me happy. As a designer, I’m fulfilling a personal obligation to create personalized artwork as … Read more
Many small business owners feel overwhelmed at the thought of even starting their own social media profiles and activities and do not even know where to begin. This is completely understandable; technology is constantly changing and trends fly by. However, social media is here to stay and it should be a major part of your online … Read more
No matter how much marketers say otherwise, an attractive design is a significant influence to bounce rate and what visitors think of your site (yes, I had to emphasize this). Design is about making information more legible, and attractiveness is one factor that affects usability. Most of the following steps came from SEO Moz’s list … Read more
