Sometimes the act of running a business is just overwhelming; you must not only be providing your services for your clients, but you must also be working to get new clients, do your billing, continue to educate yourself, be networking and building relationships and overall managing your vision for your business. You should be working … Read more
It’s so exciting! You get a new lead, either in a call or an email, and they want to hear more about services. Not only that, they are excited and ready to work with you! They’ve filled out your workbook, they know you are the one to help them and they are wondering when you … Read more
Is your website hindering your business? These 4 elements ensure a successful website design for any small business, whether it is a new website or a website redesign.
Business cards do still have a purpose, but like all marketing, should be targeted to a specific purpose to get the best results. With the move to everything digital, many predicted that print business cards would be a thing of the past. Some have gotten creative in using only digital cards, exchanging info through apps, … Read more
Most business owners would agree that having a website is a vital part of marketing (and even additional sales in) their business. Whether their website is a destination to share their knowledge, build trust with potential clients, or even help with the sales process, it plays a major role in marketing your business. Why Is … Read more
The power of technology is that websites are much more accessible to business owners than they have been in the past. Previously, it required understanding HTML, CSS, JavaScript, PHP, etc. to build even the most basic website, let alone something creative, or more robust. However, with WYSWYG (“what you see is what you get”) platforms … Read more
As a business owner, you know that having a website is vital to your business. But why? What does it do? The Website Challenge Of course, you know that it is the equivalent of hanging your sign on your storefront, but in the digital world. The challenge is, rather than competing with 20 other businesses … Read more
Have you considered your sales process from the customer angle? I’m sure you have, but have you really thought through the emotions they are going through as they search for your product/service? What about how they feel when they actually make the purchase? The trepidation (or hope) as they first discover you, the excitement as … Read more
For many of my clients, the effort of on-going marketing actually pulls them away from their core competency and their main income producing activity – their business. Yet as savvy business owners, they know that marketing must be an integral part of growing their business. It’s a struggle that many business owners have and ask: … Read more
As a good business owner, you know that you (or someone) should be marketing your business every day. That sounds great in theory, but it can certainly lead to a marketing burnout where you just run out of ideas or feel like you are only repeating yourself. Below are some common problems, and solutions on … Read more
